Why brands like E.l.f., Wendy's and Gap are branching out into original music E.l.f. Beauty release...

Why brands like E.l.f., Wendy's and Gap are branching out into original music E.l.f. Beauty released an album titled "Mirror Mix" as the brand looks to increase its marketing spend for the rest of the year. Gap and Wendy's also announced ventures into music in recent weeks, part of a wave of retailers finding new ways to engage customers.