An Investor's Guide to Intangible Assets Although not always easy to quantify, intangible assets ar...

An Investor's Guide to Intangible Assets Although not always easy to quantify, intangible assets are one of the primary sources of strong competitive advantages for businesses and a key source of economic moats. Key Takeaways Intangible assets, including patents, brand equity, customer relationships, and proprietary technology, are non-physical but often the most powerful drivers of a company's competitive advantage.